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Permit Them To Consume Cookies! Michel et Augustin Creates Community and Bonding Options Around Kooky Confections

Permit Them To Consume Cookies! Michel et Augustin Creates Community and Bonding Options Around Kooky Confections

The brief type: whenever Marie Antoinette stated, “allow the chips to consume dessert,” it might probably have been because she was hogging most of the Michel et Augustin cookies for herself. Youth mates Michel and Augustin found in secondary school, and, whenever they discovered their own xxx 9-to-5 tasks becoming unfulfilling, they began a cookie organization with a foundation in French pastry. Quickly onward 13 years, together with two pals have practices in France and New York as they are seducing the entire world making use of their cookies, pastries, yogurts, mousses, as well as other desserts created using simple, pronounceable components. The duo in addition shows aspiring bakers that perfecting the art of French pastry is attainable through their particular cookbooks and entertaining available home classes. Michel and Augustin’s dream is not difficult: to help make the globe laugh and get together over a shared passion for candies.


The storyline of Michel et Augustin began just enough. Two young men began palling around in secondary school and turned into great friends. But, just like lots of adolescent friendships, the 2 parted methods after graduation to follow along with their particular pathways.

Michel discovered himself involved in financing in ny, and Augustin ended up being in marketing for Air France. But both eventually became disillusioned with all the 9-to-5 grind of this business world. They reconnected and duo devised a wild intend to discover all 1,263 bakeries in France and establish the basics of ideal confectioneries the country must provide. They published a novel regarding it — their first cooperation!

After finishing their particular pursuit, in 2004, Michel and Augustin aproned-up and set out on a fresh adventure: cooking in Augustin’s kitchen. Their own mission would be to make a line of cookies along with other desserts created using 100 % natural ingredients and really love. And, after tirelessly screening and tasting over 300 meals, their unique first mixture was created: the little round butter cookie. Michel et Augustin was born!

The pair found rapid success, and additionally they continue steadily to innovate much more delicious creations, like a decadent natural yogurt in a container, that has been discovered just once Michel and Augustin discovered their particular valued cow could produce a lot more than butter. They advertise items with the signature “kookiness” and the happiness they infuse to their delicious treats.

Dispersing a Love for French Pastry all over World

Michel et Augustin is mostly about more than simply creating a delicious cookie. The firm is actually bent on attracting from France’s rich cooking background to generate masterful desserts.

“it is not about snacks — it’s about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “almost anything we make is related to French pastry practices. We a very powerful relationship with pastry generating as a business enterprise.”

But Lily informed united states an affinity for and expertise of French pastry is not only reserved when it comes to item designers (they call them the “recipe staff”) at Michel et Augustin. Area of the business’s kooky culture is sharing the passion and knowledge of pastry generating thus every person in the team, in France and Brooklyn, can train to-be a French pastry chef and make nationwide exam (titled a “C.A.P.”). Because of this, everyone can be involved in innovating brand new dishes and speak knowledgeably with followers, consumers, and buyers.

“Once a week in France as soon as a month in nyc, our Banana Farm (“office”) becomes a pastry class where our company is experiencing a vintage program of French pastry and education when it comes down to official certification,” she mentioned. “It doesn’t matter if you are an internet site . developer or perhaps in product sales — the ability is urged regarding.”

Though Michel et Augustin offers a far more expansive manufacturer product line in France, the organization sticks into exact same principles and axioms of development for all products.

“the one thing our services and products share is actually a genuine attention to style and to the constituents,” Lily said. “We focus on the high quality and ease of use regarding the components, and try to keep your ingredient record as pronounceable as possible.”

This effects not only in a yummy decadence, but in addition a delicacy you’ll be able to be ok with ingesting together with your special someone.

A Collection of Treats excellent for discussing together with your Sweetheart

Thereis only some thing about sharing candies that starts the day right or finishes a perfect day. And Michel et Augustin’s designs happened to be intended for just this type of occasions.

“It’s a second of extravagance after a romantic date,” Lily mentioned. “its tasty making with thoroughly clean ingredients, and therefore helps to make the second much much better. It feels good to engage.”

With so many worthy treats available, there is should select one. While there are lots of a lot more choices in France — from chocolate mousse to decadent yogurts and, needless to say, unique snacks — there are lots of options available in the US also.

Lily ended up being quick to suggest an ideal treats provide to or appreciate with that special someone.

“Our popular cookie is actually our 4-Cookie Squares,” she mentioned. “They are like small square tarts, can be found in three types, and certainly will end up being so quickly shared. We supply Cookie Buttons, that are hazelnut chocolate processor cookies with hazelnut ganache in. They show up in bags of two — one personally, choice for you!”

For couples exactly who love their unique day routine together, Lily informed united states Puff Palmiers tend to be an attractive a.m. alternative.

“they have been puff pastry and taste like Elephant Ears,” she stated. “They may be super light and flaky and just the thing for sharing more than break fast with coffee or at beverage time.”

Whether both you and your honey tend to be chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile combat for revealing (or sneaking off with for your own clandestine cookie affair).

Join up From the Banana Farm

Michel et Augustin’s viewpoint is the fact that the delight of candies is in the posting. Therefore it should not be any shock neighborhood engagement is big the main organization’s business objective. Many people are invited to eliminate in and chat (and flavor snacks) at their particular Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This attitude started from the start of the company and it is part of their center. And Lily noted this philosophy is exemplified inside company’s open residences.

“straight away, Michel and Augustin exposed the doors of the apartment to next-door neighbors, pals, consumers, and passersby, for individuals giving them opinions, to flavor cookies, to flavor brand new recipes they were screening, and hang out together and talk about the things they happened to be carrying out,” she mentioned. “its a thing that’s really important to united states these days.”

Open up home at the Banana Farm takes place from the very first Thursday each and every thirty days in France and nyc. Lily informed you these activities provide an easy method for all the company to give back into town by instructing all of them towards record and methodologies of French pastry.

“We invite every person, family members, pals, clients, and customers to come share dishes,” she stated. “We carry out flavor examinations, focus groups, and perform video games. It’s a real society occasion.”

It’s not only fun and tummy-pleasing to attend, however, if you lack a cookie friend, consider all of those other treat aficionados you might meet during the Banana Farm. In the end, if someone else likes Michel et Augustin addresses, you understand they usually have great flavor, and you should have something to connect over.

Michel et Augustin: invested in Random Acts of Kookiness

In real Michel and Augustin form, the duo started a Random Acts of Kookiness effort to encourage and please the general public. From a tribute to Michael Jackson with the cookie rectangular occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can view exactly why their own goodies are very addicting — they are made with natural ingredients and great vibes.

Up next the organization is actually a fresh cookbook whose goal is to help all of us audience and others overcome the intimidation connected with French pastry.

“we are creating a French pastry cookbook when it comes down to me, and it is about enjoying these extremely tough dishes,” Lily stated. “We’re breaking it down and stating it can be done. When we can, everyone can, therefore we’re sharing our very own progress.”

Michel et Augustin can also be seeking to launch its famous candy mousse in the US.

“the dream for the candy mousse should seduce The usa’s taste buds.”

And, after sampling their cookies and other treats, the US is actually clearly in for a lengthy romance thereupon mousse.


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